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J.E.
Join me each week for blogshops that will inspire creativity, boost productivity and remove challenging obstacles from your path. Here's to your publishing success!
TLC: Janna gives us lots of great learning points here, but most importantly she points out that over time and failed pieces, she discovered who her true audience was and how to reach them. This is key, writers. Before you sit down to write your heart out, know who you want to connect with. Who is your audience? How do you identify with them and what will they learn from you? Is your work so compelling/thoughtful/entertaining/informative that thousands will want to read it?
I recently attended a lit festival in my city and listened to a very successful author suggest "the word 'genre' is all marketing." I know as a writer and literature lover some of you may hate to be forced to classify the books you love and write under certain categories. Categorizing your audience may seem even more ridiculous. It may seem limiting...but look at it this way, we've been cataloging "stuff" to make sense of whatever it is for a very long time. We put a name on this stuff so we can identify it. Become familiar with it. It's not just about a group of overworked publishing marketing execs sitting high above the hustle of Manhattan plotting how they're going to diminish the true breadth of your literary masterpiece by pigeonholing it.
When you write, listen to your heart. Be passionate about your story or information you wish to impart. Craft it like a true artisan. But also consider your audience. Knowing WHO they are and WHAT they like is your first step toward creating something truly viable in a sea of commercial fiction and nonfiction published annually.
Your Exercise This Week: Janna mentions pitching her book at writers' conferences was key to her success. Pitching your novel at conferences to real, live agents and emailing your pitch letter from the safety of your own home are two totally different experiences. Take the anxiety you may feel out of the conference situation by knowing you're there to make friends. Agents will remember the personable writers...those who are relaxed yet professional...and most of all, confident! Sure, you're going to come across prickly agents who will totally unnerve you despite your best efforts...don't take their character flaws personally, my dears. Move on.
Do you have your in-person pitch ready? Is it under a minute? Does it hook the listener? Think of lit agent, Kristin Nelson's spot on pitch paragraph advice from last week...can you translate that into a comfortable, confident in-person pitch? Try it!
Of course, let me know how it goes!
Any pitch success stories you want to share? Do tell!
Have an enlightening week, writers! Thank you for joining us.
If you want to read more, it's not because of anything I've written. These are the first lines from two books I’ve acquired and from two essays in the fall 2010 issue of LOST Magazine—all of which I started reading in proposal and never put down once.
I acquire nonfiction books, but I’m the second person your first sentence needs to hook. After it’s sold a literary agent, who’s sold me on a proposal, I need to sell our sales, publicity, and marketing teams; they need to sell bookstores and the media; and we all need to sell readers. The best publishing scenarios have readers selling, too—to their friends and family, when they love a book. There are no less than five major sales pitches that helped bring any book to your local bookstore.
Each of those readers is buried in other submissions, pitches, and possibilities. Their attentions are under siege, so book proposals and manuscripts don’t have time to “get really good" in chapter two, or on page 40, or once you can really tell what's going on. No—they already have to be good by then, from the first words on the first page.
We're all looking for first lines that give energy, rather than taking it. That show a writer in control of language, and of the proposal's direction. That place us in the book and “do” something, making us want to read another sentence in the hope it meets the promise of the first.
I've acquired books by emerging writers and accomplished authors. I've acquired serious journalism, narrative, memoir, biography, history, humor, and fiction. The only thing these very different book proposals shared was a great opening.
And that, perhaps, is the point: whether it’s a book proposal or a finished book, there's no stronger selling tool for me than a first sentence that lets me pitch it in the most honest, easiest way: by saying, "it's good from the very start." In that sense, it’s the sentences that did the hard work, and the proposals that sold themselves.
TLC: My most popular blog post is A Writer's Education: Luring An Agent and The Not-So-Secret Handshake with fab lit agent, Kristin Nelson. This blog post is all about capturing the attention of an agent...how to get your foot in the door with a well crafted pitch (assuming the product is totally polished and ready to go). As a former agent, 98% of the writing that came my way was not fully developed despite the promises they made in their pitch. The WHOLE package must be great: pitch and product. My dears, please spend less time worrying about agents. Take the time you need to make your writing "get good" from page one so an agent can't possibly refuse you!
Have a fruitful week, writers!
Any NaNoWriMos reading? Stay focused and good luck!
TLC
About the Contributor:
John Parsley is an editor at Little, Brown and the editorial director of LOST Magazine.