When to Write For The Market and When to Tell Your Story

Recently I responded to a question about whether writers find success in writing for a particular market or by writing what they want to write in a Q&A with The Lit Coach video for LitReactor (a new online lit site/magazine/writer's workshop launching Oct 1). My quick response was, write for the market if it makes sense for your overall career goals as a writer, but to absolutely not write for the market if your goal as a writer is to be an original storyteller. I wanted to give more attention and space toward that question here today because of course, there are grey areas.

Let's break it down.

If you write specialized (pop culture, sports, politics, etc.), journalistic or prescriptive nonfiction, yes you will surely be writing material for the market. Your job is to stay on top of topics that are trending in publishing, forecast potential trends, find holes on the shelves where you see your work fitting and fill them as quickly as possible.

Another opportunity for this writer is to write for the many "brands" nonfiction publishers carry, like Sourcebook's 1000 Best series or on a larger scale, Simon and Schuster's imprint Simon Spotlight. When I was an agent, I placed three of my clients with these publishers (some, multiple times), because the editor came to me wanting to know who I had in my stable who could be a good match for their brand. If you're already repped by an agent and this appeals to you, let your agent know you're open to this - in my experience and my authors', it's been a win-win - they got to write something that was on-topic for them, it boosted their platform a bit and they got paid.

* Keep in mind, to be an ideal candidate for this kind of "writing for the brand" publishing, agents and publishers want to see a track record of published work. These projects usually require a fairly quick turn around on your part, so an agent and publisher are going to need to know you're up for the task.

If you're writing Memoir or Essay, pay attention to the trends, read authors in this genre you connect with, be mindful of their message and approach to their craft, but allow yourself the space to create freely. That said, there are topics or themes within the genre that agents are tired of seeing, like " I survived an abusive, alcoholic father" stories...but you know...this is kind of subjective territory. If your writing is stellar and you've got a unique perspective, if you're showing us your life through a lens nobody else has used, write and pitch your work despite what's trending, if only just to get it out. You'll be a better writer for it.

If you're writing Commercial or Genre Fiction, you also need to keep an eye toward the market paying special attention to what's selling as high concept. While specific genres may support familiar story lines, it's your spin on a familiar theme that makes your novel unique. So again, be open to your own creative voice. (For more on this, check out this post by former Simon and Schuster editor, Marcela Landres.)

There is also opportunity to write under fiction brands with major publishing houses or under a major author's brand, but you need to understand the parameters of this type relationship before you enter one. Let your agent be your guide to helping you navigate this type of publishing arrangement but don't be afraid to seek outside legal counsel. Make sure you're getting paid what is standard for this type of work and DO NOT settle for less.

If your heart lies in literary or upmarket fiction, there really is no such thing as an original story anymore, but you can capture us with your use of language and perspective - your voice, and compelling characters. Do you need to pay close attention to the market? No, not in the way writers in the other genres will, anyway. Chances are you're a reader (and if not, you should be) - that's all the market research you need when you're writing - the study of how language moves you, the study of how exquisitely drawn characters touch you, the study of how tragedy and comedy shape our lives and inform our world view. Call me old school. Call me romantic. 

So, writers, this is all to say, know your goals as a writer, know your rights and when in doubt, follow your gut. If you've got a great agent, their gut will do, too.

TLC

* Image: From Philly Market Street Book Expo; Suavv.com

Video Q and A with The Lit Coach on LitReactor

A few posts back, I mentioned a new literary website, LitReactor, that's set to launch October 1. For those of you who missed the post or are new to the blog (welcome!), LitReactor will be a source of publishing industry news, book reviews, author interviews, writing and industry related blogs, my Q&A column, and loads of very cool online writers workshops (more details coming soon, I promise!) all geared toward writers of a more unique literary breed. Really, writers, this is the first site of its kind - meaty industry info and craft development taught by some major literary talent - without the pretense - getting into the trenches with you. 

Sign up for the newsletter and you'll start getting a taste of what's to come starting with some fantastic writing advice written especially for LitReactor from authors like Chuck himself, Neil Gaiman, Bret Easton Ellis, Amy Hempel, Craig Clevenger, Steve Erickson, Christopher Bram, Stephen Graham Jones, Max Barry, Jack Ketchum, and Holiday Reinhorn. 

I'm thrilled to work with the LitReactor team and I'm calling out for your questions to answer on a special video segment of Q and A with The Lit Coach for the site.

The following is directly from LitReactor's Facebook page ( I would never refer to myself as a "maven," for the record.)

So You Want to be a Writer? Good; then it's time to get to work. You must have a friendly ear for a useful word in this business, and we've just the maven for you. Erin Reel, (www.TheLitCoach.com), is a publishing and editorial consultant and writer's life coach. She will be doing a biweekly writing/industry advice column for LitReactor--and The Lit Coach is in! As a preview to the column, Erin will be fielding your questions and answering three of her choosing on film, to be screened on our splash page Monday the 19th. So get hot, writers. Send your professional grade, burning questions to erin@litreactor.com by this Thursday, 9/15!

So send in your questions, writers! I'll be waiting...

TLC

High Concept: Propelling Your Manuscript Toward Publication - A blogshop with author Darynda Jones

When it comes to pitching your book to agents, editors and the book selling and buying public at large, clarity has always been the deciding factor as to what gets through the slush pile to an agent's desk, to an editorial board meeting and passed from the hands of a bookseller to a book buyer. When it comes to pitching your commercial novel or series, a clear, concise pitch (along with killer writing and maybe a healthy author platform) may be your ticket to representation and a book deal. What does that look like, exactly? About 25 words or less; it's called High Concept.  And this week, author Darynda Jones (SECOND GRAVE ON THE LEFT,St. Martin's Press) is here to share what High Concept is all about. 

What High Concept Is:

The term High Concept is used to refer to an artistic work that can be easily described by a succinctly stated premise. For writers, high concept is a short idea or premise, 25 words or less, that can be used to describe a story or manuscript. It is the writer’s work broken down into its most basic, culturally accessible elements.

It’s not just a marketing gimmick. It is a staple of great commercial fiction. The industry loves high concept stories, everyone from agents and editors to booksellers and librarians, but that’s because fresh, catchy ideas are easier to pitch and sell.

In today’s market, learning to create and communicate an effective high concept idea will increase exponentially your chances of surviving in this business long-term. And that’s what it’s all about, doing what we love and doing it for a long time.

High concept should:

·         Be easily understood

·         Summarize an entire manuscript in one to two sentences

·         Intrigue your audience

·         Introduce conflict

·         Be fresh and marketable

·         Reflect the genre and subgenre of the story

·         Invoke an emotional response

So, what can high concept do for you?

First of all, it can catapult your manuscript out of the slush pile. A unique idea that grabs the reader instantly will be like giving your manuscript wings. Second, it can not only generate interest from agents and editors, but also bookseller, librarians, and readers. Third, it can create industry buzz and is, in fact, the most obvious and accessible route to do so.

What High Concept is NOT:

           

Specifically, high concept is not simply a comparison of two movies, books or characters, though these can certainly be utilized in a writer’s pitch or blurb. It should never make a reader say, “I don’t get it.” Something like ‘Jaws meets Star Wars’, for example, might leave your audience scratching their heads.

And this is tricky, because what if you use a book, movie or character the editor you’re trying to impress has never heard of? You can say your manuscript is ‘Lucky Number Slevin meets Catfish’, but why would you? The last thing your pitch should do is create confusion.

How is high concept utilized?

Anytime a high concept idea is used in a pitch or as a selling tool, the premise should be easily and universally understandable within the cultural perimeters of the targeted demographic. Namely, it should bring the plot concept to light in the fewest words possible. It should make a connection in the recipients mind to an interesting and universally understandable concept. And at its best, it should evoke strong emotion.

What does an effective use of high concept accomplish?

An effective use of High concept avoids the risk of alienating audiences with a convoluted or overly taxing plot exposition. It is the story in its simplest form, creating an instant understanding of the plot or concept of a story. It can also convey a sense of the writer’s voice and/or writing style. If your voice is humorous, use that in your pitch.  

Examples of high concept in film and literature:

• An orphan is recruited by a school for wizards and learns he is a prodigy, destined to confront the evil wizard who murdered his parents.
• A teen misfit who is being bullied at school is bitten by a radioactive spider and becomes a superhero.
• A group of scientists bring dinosaurs back to life to create an amusement park only to have their first customers fighting for their lives when the containment system breaks down.
• A married man has a one-night stand and realizes his mistake when the woman he slept with ends up stalking him and his family.
• A determined teen replaces her little sister in a brutal and televised fight to the death.

TLC: While clarity is always good, not every novel is suitable for a high concept pitch. Literary novels are not high concept material...well, at least not in that way, although, it may help you literary or upmarket fiction authors to try to boil down your plot to 25 words or less for the sake of pitching clarity. Again, that doesn't mean you have a high concept novel, but the exercise might help you organize your pitch. 

Your action: Is your novel high concept? Think about what Darynda shared with you and try to boil down the premise of your novel to 25 words or less. Even you literary writers should give it a shot.

For more on pitching and query letters, see this post from last week. 

Here's to your clarity, writers!


TLC

About the Contributor

Winner of the 2009 Golden Heart® for Best Paranormal Romance for her manuscript FIRST GRAVE ON THE RIGHT, Darynda Jones has sold six books to St. Martin’s Press in two three-book deals. Her latest book, SECOND GRAVE ON THE LEFT, just came out in August. She lives in New Mexico with her husband and two beautiful sons, the Mighty, Mighty Jones Boys. www.daryndajones.com.

Q&A with The Lit Coach

Happy Friday, Writers!


Because this is kind of an oddball month with no virtue focus, but an awesome post on high concept fiction by author Darynda Jones this Monday (The Charley Davidson series) and an exciting announcement later in the month, there will be few Flashback Fridays. So today, I'm doing a quick Q&A culled from some questions a writer had sent me recently. Which brings me to my latest announcement!

If you follow me on Twitter or Facebook, you may have seen my shout outs to LitReactor. LitReactor is a new literary website launching October 1st, brought to you by the cool folks who created Chuck Palahniuk's The Cult. I'll be writing a bi-monthly Q&A column for LitReactor (among other things which I'll announce later this month) and I'll be sharing a lot more about what LitReactor aims to do soon. This month, you'll have an opportunity to hear from some of the amazing crew and instructors who are behind the curtain there. In short, I am beyond thrilled that literary writers (and not just Chuck Palahniuk fans) will have a place that's designed for their needs and their aesthetic with plenty of opportunities to learn craft from some of the best literary authors and pros out there. Check out LitReactor on Facebook and Twitter. Sign up for their newsletter and you'll receive a lovely welcome note from our Educational Director, Mark Vanderpool (who happens to be one of the smartest people I know), along with some exceptional writing advice created especially for LitReactor from Chuck Palahniuk, Neil Gaiman, Bret Easton Ellis, Holiday Reinhorn, Amy Hempel and more.  

Ok, on with the Q&A!


Q: How does the emerging mainstream novelist get noticed until he or she gets published (if you know what I mean)? Attempting the short story would be sending one down the wrong alley, I would think, as they are two quite different forms and the market for the short story seems to be evaporating anyway. Anon

A: The only way you're going to get notice is by getting involved in a literary/writing community (your choice) and finding appropriate venues to pitch your work. It's all about building your author platform and your expertise right now - all of which take time.

I don't think short stories are going anywhere. Yes, they're hard to sell, but they've always been hard to sell - they have literary leanings and many traditional publishers would rather publish something from a writer who enjoys, or could enjoy, a far reach, a big fat market (and there's nothing wrong with that). I adore short stories as much as I enjoy a quick page turner and don't feel the shorts are going anywhere. When is the last time you heard of a major literary journal going under? In fact, I've just been made aware of a refreshing new LA based lit journal, SLAKE, that popped up in 2010 to counterbalance all this "quick" reading we're doing. Anyway...I digress. 

That said, short stories aren't every writer's medium or market, so don't feel you have to write and submit short stories just to get your work out there and read. Many mainstream novelists write newspaper, magazine and e-zine articles and columns; blog contributions are another opportunity for you. Think about what's timely about your novel - are there any major themes in your novel that reflect what's going on in the news? Maybe your novel is about a sticky family issue - what's at the heart of that issue? Does it echo what's going on in our world? There's your article! Now, learn how to pitch to the appropriate news editor and you're in business. 

Or you could write an essay or personal narrative, find the appropriate market for your piece and pitch that. Maybe your blog is your creative outlet outside your novel and you begin to build your readership that way. 

There are many opportunities for you to get your work shown. With a little creativity, focus and of course some time investment, you'll be heard.

For more about platform and experience, check out this article I wrote for Pitch University.

Good luck!

Q: I have just read about an "excerpt contest." I am not sure what that is and where one can find more information. Do you have any specific recommendations for submitting while you are writing your novel? Is it wise to send out excerpts when one is still bumping around in the dark? Anon

A: Excerpt or manuscript contests are usually largely supported by genre or literary writing organizations, literary journals, specialty or trade journals and magazines. The judging panel, usually comprised of like-market literary and publishing professionals, will read and judge the incoming submissions, choose a winning submission and usually a runner-up. The winners are awarded a prize of some kind - sometimes cash, sometimes serious consideration from an agent and/or an editor at a large publisher, among other things. And of course, if it's a major contest, the acclaim is prize enough.

I'm sure there's opportunity online for this, but I'm less sure about the who/what/when/where/why with this avenue - my advice there would be to stick with the big, reputable names who also have a legacy in print. 

As far as timing goes, if you feel you have an excerpt from your novel in progress that's as polished as it can be, send it in, but I would rather you wait until you have the manuscript finished and fully edited - you never know how it'll change in the editing process. Sometimes the prize for these contests is literary representation and/or a review from some Big 6 publishers. It's best to put your most polished foot forward with a finished piece of work. 

Good luck!

Thanks for your questions.

Darynda Jones!

TLC

Reclaim Your Most Powerful Tool - The Query Letter

At a recent Pitching with The Pros workshop I was invited to participate in I met one attendee whose entire experience with the querying process so far could be summed up as confusing, exhausting and frustrating. As we sat listening to her dead-end, maddening attempts to query certain agents in the way they like to be queried or as per the instruction given in one magazine as opposed to a particular book...you get the idea - it underscored the reality that there is SO much advice on writing and pitching and how to get published, etc. - how does a writer know when to follow their gut or follow all the advice that's piled high on the shelves, online or via agents and other industry pros at conferences, and workshops? Like us.

As the writer broke down in tears, frustrated by all the conflicting advice on how to communicate what her novel was about, I wanted to cry right along with her. Here she was, an articulate, smart woman who completed a novel (how many people do that?!); had great reviews of the novel from her peers (success!); yet she couldn't get her foot in the door of an agency because her query wasn't to code and she didn't know what else to do.

After she practiced her pitch with us (and by the way, delivering your pitch verbally in front of industry people can be a little intimidating, so big bravo to her for putting herself out there!), we helped her hone her pitch. Not with don't begin your pitch this way or always include this in your pitch or else an agent will reject it advice, but by simply helping her gain clarity on the heart of her story by listening and asking questions, and then by providing her with a general frame of a query letter most agents would be happy with (which she already knew about from all her research).

The attendee later wrote to me expressing that through this process of gaining clarity, she reclaimed that important piece in a writer's arsenal - the query letter -  by not feeling bound by all the conflicting advice out there.  

So here's a boiled down version of what we shared with her:

1. You can't control how an agent is going to read your query letter. You could write the best query letter ever and it still might be rejected because the agent was in a bad mood that day, didn't have enough time to read it thoroughly or more likely, they can't take on another author like you (they already represent several authors in your genre and they don't want you to compete with them), or they just don't think they're the right agent for you. There are myriad reasons. Don't over analyze them.

2. You ARE in control of how your story is presented. If you're having a hard time narrowing your novel or nonfiction project down to a paragraph, boil it down to the most salient action points, then boil it down again and present that beating heart in a professional-looking query letter. I like query letters that begin with the conflict and then draw me into the resolution and a lot of other agents do, too (I'm no longer an agent).

3. THERE IS NO SUCH THING AS THE GOLDEN QUERY LETTER. There is no perfect query letter, no perfect pitch formula, just variations of a theme. So...

4. After you've researched the basics, follow your gut on crafting the letter. Don't be afraid to grab someone's attention! Never apologize for taking up a busy agent's time with your work. Be confident and most of all, clear about what you've created. Claim your craft!

5. Send out your query knowing you're going to get rejected. A lot. Get more query letters ready to send out in their place. Always, always keep those queries cycling.
   
I feel for you, writers. And I'm calling you to action. So, here's your action this week and for as long as you want:

Action: Confident queries come from confident writers, and confidence comes from clarity. So be clear about your story or nonfiction project and pitch that baby with the passion you used to write your book! What an amazing accomplishment! And most importantly, remember it's people like you who keep us reading. You keep the publishing industry afloat. Reclaim your confidence. You know what you're doing. 


Have a fruitful week, my dears! I'm rooting for you.

TLC

image: "A Broken Soul" by crazer9.deviantart.com

Flashback Friday: Goals in This Writer's Life with Michelle Hoover

This Flashback Friday, I'm re-posting author Michelle Hoover's blogshop first posted October 10, 2010. Despite the many changes we've witnessed in publishing since this piece first posted, Michelle's approach to craft remains solid.

I'm often asked time-frame questions from writers:How long does it take to find an agent? How long does it take to make a book deal? How long will it take before I can start living off my writing? My answer to all of these questions is usually the same - anywhere from a week to several years....followed by, what's your hurry? Yeah, yeah, I hear the stories about the writers who've found success seemingly overnight. Good for them, I say! But folks, they are the exception.

In Michelle Hoover's case, it took 14 years to finish one novel and find an agent. Through that decade (and then some), she dug into her craft, faced the reality of creative sacrifice and found within the stamina only seasoned marathon runners access to create something truly noteworthy, her novel The Quickening. 

Michelle's Midwestern stick-to-it-ness impressed me, so I had to ask her:

"You spent several exhaustive years crafting and re-shaping The Quickening (Other Press). Did you start the process with a goal in mind or did you take it day by day? How important has setting goals in your writer's life been to your overall success?"
MH: I am a very goal-oriented writer. Since I run my life on an academic schedule, I set deadlines for the end of December, April, and August. But in truth one’s goals don’t always take into consideration one’s limitations, especially when a writer is young. Through high school and college, I had several teachers tell me I should write. But when I started The Quickening at twenty-three, I had far more chutzpah than know-how. I planned to have my first novel under contract before I finished graduate school, to have a second book on the shelves by the time I hit thirty. Even typing these sentences now curls my fingers. Not only did I imagine these things possible, I believed I must accomplish them in order to matter as a writer at all.

This kind of thinking is common for young twenty somethings, but it is also endemic to our society. When compared to other countries, American high school graduates rate relatively low for skills in math, science, and writing, but they top the charts when it comes to confidence. The gap between skill and will is alarming, and it doesn’t necessarily narrow with age. My own focus on end-goals—publication and authorhood—over process—a good day’s work creating flesh and blood—likely delayed my novel for years.

TLC: Great point, Michelle. While I will be the first to say Confidence in a writer's life is so important, it's a virtue I coach, the craft MUST be there. That said, traditionally the more literary or midlist works do take longer to find their way to a publisher than your more straight-forward nonfiction titles. Take time to develop your skill, writers. There is NO hurry to publish, unless you've got something very timeworthy you can belt out in a matter of days (only the seasoned, platformed writers need apply).

MH: Are goals more a hindrance than a help? Of course not. My Virgoian self still makes lists of deadlines, but more out of an attempt to control chaos than anything else. Instead of not making goals, make the right kind:

Focus on what you learn, not what you produce

Writing is something you learn only by doing. Instead of focusing on page numbers, consider the following: I want to learn to imply backstory through my character’s present-day actions. I want to learn to create conflict out of my character’s petty concerns. I want to use setting as a metaphor for my character’s inner life. I want to write a dramatic scene in which my characters say nothing at all.

We fight to learn how to write our entire lives. But think how successful you will feel if you attempt something more meaningful than counting words. After all, you’re writing a book, not a grocery list.
Ignore the applause

Get a giddy feeling after completing that first draft? You and everybody else. Writers need to feign genius in order to convince themselves they should write at all. But then they need to get over it. Reach that goal of 50,000 words for NaNoWriMo? Congrats! Have you written a novel? No! Get over yourself and get back to work. You’ll save yourself years if you keep a lid on your desire for adulation and focus on true accomplishment.

TLC: Writers, truly you need to feel good about your accomplishments. You should feel totally elated after finishing your first or last draft. Everyone needs a pat on the back, but as Michelle says, get back to work...you're not finished yet, my dears.

Be willing to fall backward to move forward

Take yourself seriously enough to realize that sacrifice is a part of growth. We writers avoid making necessary revisions because they require more work than we believe we can handle, cutting tens even hundreds of pages that took years to hone. The time you’ve spent working makes no difference to the amount of work you have ahead. Your upcoming fiftieth birthday doesn’t matter either (except for the cake). The final product is what counts. Once you get over your hurt feelings about the time you’ve lost, you might just realize that you’ve gifted yourself and your book the air and energy to forge ahead. And in truth, you needed to complete that lost writing in order to understand that you didn’t need to do it at all.

Don’t wallow in failure

TLC: Right! Everyone gets off track once in a while. If this happens, have your mini-pity party and then get back on track, already! There is nothing more deadly to some quality creative time, not to mention forward movement, than self-loathing. Doesn't that seem like a supreme waste of time? What is there to learn? Nothing, that's what!

If you've fallen by the wayside of your goal, simply refocus your energies where they are better spent - on reaching your goal, piece by piece.

Your Action: Understand this path to publication is not a race; create your goals with this in mind. Be flexible in your plans - if you find you need more education, time or experience to make your work sing, by all means allow it - no matter how long it takes. Just keep moving forward even though it may seem like you're taking two steps back.

About the Contributor

Michelle Hoover teaches writing at Boston University and Grub Street. She has published fiction in Confrontation, The Massachusetts Review, Prairie Schooner, StoryQuarterly, and Best New American Voices, among others. She has been a Bread Loaf Writer's Conference scholar, the Philip Roth Writer-in-Residence at Bucknell University, a MacDowell fellow, a Pushcart Prize nominee, and in 2005 the winner of the PEN/New England Discovery Award for Fiction. Her debut novel, The Quickening, was released in June and has been shortlisted for the Center for Fiction's 2010 Flaherty-Dunnan First Novel Prize

Blogs That Work - Dollybelle's Peep Show

A little preface about me and my tastes: I like just about everything. As long as it makes me think, laugh or feel good, and it's well written, I like it. Even if it's pink and girly or dark and gritty or fancy and literary. Ok? Here we go.

I'm wild about this month's Blog That Works. I met this sparkly blogger at one of my Blog to Book workshops but had the pleasure of reviewing her blog before the event, so I could get a good feel for what she was trying to accomplish with her online platform so far. And I was not disappointed. This former agent wished for a split second she was signing writers again - really, I would have nabbed her right then and there and figured out the finer details later - Ms. Christine Rose Elle's, Dollybelle's Peep Show delivered a well organized and visually stimulating blog package in pink. With ruffles and polka dots. Not only was the delivery stimulating (my inner 7 year old felt like she was in the middle of the Barbie aisle at Target!), but the content was fun, fresh and absolutely delightful.

Here's how the daily peep show rolls out, thematically: Candyman Monday; Sweet Treat Tuesday; Well-being Wednesday; Flirty Thursday; and La Femme Friday. All with a very feminine angle but also with humor, thought, heart and keen attention to detail (Christine has an impressive background in fashion and costume design in LA and San Francisco and worked for over a decade for Betsy Johnson). She covers everything from Dita Von Teese to literature's more handsome fellas to listening to your inner Lovey Howell (yes, the classy lady from Gilligan's Island).

Bottom line: the whole package from the fun and sparkly visuals, to the organization of the posts, to Christine's unique voice and fresh perspective and modern take on feminism, to her professional background, hooked me. 

And now she's launched a new ezine, Belle Femme Gazette, which cross references/publishes content from DPS along with original contributions from other writers. Way to build that platform, Christine!

Here's my interview with Christine Rose Elle, creator of Dollybelle's Peep Show (and Belle Femme Gazette):

What inspired you to create Dollybelle’s Peep Show?

CRE: "I started Dollybelle’s Peepshow when I moved to Rome Italy so that I would have a way to share with my friends and family all the wonderful experiences I thought I might have.  The posts I did from Italy were all very visual and inspiration based. I don’t think my family actually read my blog that much, but it seemed to resonate with ladies like me who love culture and beauty."

How have the daily posts inspired your writing?

CRE: "For me one of the main benefits of posting daily, in addition to getting really creative with content, is that it has forced me to deal with my “perfectionism.” I consider perfectionism a terrible malady for creating because when our standards and expectations are stringent and impossibly high, we tend not to share our thoughts, ideas and creativity because it isn’t quite up to our standards yet. Only it never will be.  So I learned that the health of my productivity is dependent on the notion that I don’t have to be perfect. I do my best, and then put it out there."

You write a lot about the idea of “radiance" - it's a big part of your hook. Tell us a little bit about what you mean by living radiantly. How does your blog help us to be mindful of radiant living?

CRE: "We all know radiant people when we see them, and there is something about them that is so inspiring. People, who cherish themselves so deeply, become masterful at self-care and nurturing. They know that this is the one precious life that we have, and they follow their bliss accordingly. Radiant people are not perfect, they just can see the big picture and know how to fit into it with self-confidence and self-love. This is their gift to others.

My blog is about the pursuit of this radiance. How can we get more mindful of our daily actions, cherish ourselves and this life, and hopefully inspire others to do the same.

My particular pursuit of radiance comes out of my love for style, glamour and femininity. I feel like my best self when I have a pretty dress on and cute shoes. Like so many other women, one of my icons is Audrey Hepburn. She had radiance in spades. It wasn’t just her outer beauty that people loved so much, but her sweet and generous heart."

If you had to choose a favorite day to post, which would it be?

CRE: "I live for Well-being Wednesday. Those are the posts that I think really reflect who I am. I am always on a quest for a more mindful life. These are the posts that just flow out of me. I don’t even know where half of them come from.  But I know that I so deeply and sincerely want the well being for all women. And this quest begins with nurturing self, and feeling confident that this self-love will spill out and inspire others."

And just for fun, given your background (and because I love clothes), if your life could be personified as a fashion item, what would it be?

CRE: "I think my life used to be a tightly laced corset. Terribly beautiful on the outside, but constricting and suffocating.

When I began my quest for well-being, my life turned into that perfect vintage pink polka dot dress. Fitted to perfection, glamorous, comfortable, a few flaws, and the most delicious flowey, twirly skirt. Perfect for the creative adventures of a lady with much to do, but who makes time to smell the roses too."

I encourage you to stop by Dollybelle's Peep Show and have a look at this well branded blog. After reading some of the posts and feasting your eyes on the visuals, you'll feel like you've had a nice chat with your best girlfriend in her pink vintage kitchen. Enjoy!